Matcha, No Rules
We mill hand-picked leaves to an ultra-fine powder,
preserving their vivid aroma as is.
We honor tradition—the ritual is yours.
Enjoy matcha, freely.
Matcha for Every Moment, Every Mood
Rooted in Tradition. Refined for Today.
Refined Heritage
Contemporary Ease
Featured collection
The Fuji Matcha
Blog posts
Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Our Story – The Heart Behind The Fuji Matcha
🌸A Life Rooted in Traditional Japanese CultureMy name is Shion, a Japanese tea enthusiast and the founder of The Fuji Matcha.My journey into Japanese tradition spans more than 20 years of tea cerem...
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Fuji Matcha Worldwide Debut: Kyoto’s Finest, Reserved for Connoisseurs
We are delighted to announce that Fuji Matcha will soon be available to connoisseurs around the world. Subscribers on our mailing list will receive a private launch-day email with an exclusive disc...
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