Truly premium Japanese tea to everyone
I have devoted more than twenty years to the practice and traditions of chanoyu (the Japanese matcha ceremony).
While the recent global enthusiasm for matcha and Japanese tea is truly heartening, it has also led to an abundance of low-quality offerings on the market.
I founded this brand with a single purpose: that no one should miss the chance to experience what genuinely exceptional matcha can be. I personally travel to Kyoto and source only the finest selections, bringing them to you with great care.
Our quantities are limited by design—but in return, I can promise uncompromising quality in every leaf we delive
Featured collection
The Fuji Matcha
Blog posts
【The Fuji Matcha x SR Coffee Roaster】POP UP Event is back!
(English follows)お待たせいたしました！2月7日・8日の2日間限定で、The Fuji Matchaが帰ってきます！今回は、日本橋兜町の SR Coffee Roaster 様とのスペシャルコラボレーション。定番の抹茶・ほうじ茶ラテはもちろん、この2日間でしか味わえない「限定コラボスイーツ」も2種類ご用意しました！どんなスイーツが登場するかは当日までのお楽しみ...🤫✨さら...
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Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Our Story – The Heart Behind The Fuji Matcha
🌸A Life Rooted in Traditional Japanese CultureMy name is Shion, a Japanese tea enthusiast and the founder of The Fuji Matcha.My journey into Japanese tradition spans more than 20 years of tea cerem...
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