Truly premium Japanese tea to everyone
I have devoted more than twenty years to the practice and traditions of chanoyu (the Japanese matcha ceremony).
While the recent global enthusiasm for matcha and Japanese tea is truly heartening, it has also led to an abundance of low-quality offerings on the market.
I founded this brand with a single purpose: that no one should miss the chance to experience what genuinely exceptional matcha can be. I personally travel to Kyoto and source only the finest selections, bringing them to you with great care.
Our quantities are limited by design—but in return, I can promise uncompromising quality in every leaf we delive
Featured collection
The Fuji Matcha
Blog posts
Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Our Story – The Heart Behind The Fuji Matcha
🌸A Life Rooted in Traditional Japanese CultureMy name is Shion, a Japanese tea enthusiast and the founder of The Fuji Matcha.My journey into Japanese tradition spans more than 20 years of tea cerem...
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Fuji Matcha Worldwide Debut: Kyoto’s Finest, Reserved for Connoisseurs
We are delighted to announce that Fuji Matcha will soon be available to connoisseurs around the world. Subscribers on our mailing list will receive a private launch-day email with an exclusive disc...
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