why now matcha?
The Science of Matcha: Nature’s Perfect Balance
Matcha is captivating the world, and the reason lies in its whole-leaf power.
Unlike steeped teas, unfermented matcha delivers a profound concentration of catechins—potent antioxidants that protect your body from within and support graceful aging.
Furthermore, the unique synergy of L-theanine and caffeine provides a state of calm, sustained focus without the typical caffeine crash. It is the ultimate natural elixir for both energy and tranquility.
MATCHA of the Japanese, by the Japanese, for the World
I have devoted more than twenty years to the practice and traditions of chanoyu (the Japanese matcha ceremony).
While the recent global enthusiasm for matcha and Japanese tea is truly heartening, it has also led to an abundance of low-quality offerings on the market.
I founded this brand with a single purpose: that no one should miss the chance to experience what genuinely exceptional matcha can be. I personally travel to Kyoto and source only the finest selections, bringing them to you with great care.
Our quantities are limited by design—but in return, I can promise uncompromising quality in every leaf we delive
Our Matcha is ALL From Japan
We are dedicated to providing only the finest, premium matcha, meticulously crafted in Japan.
Featured collection
The Fuji Matcha
Blog posts
Thank You for Coming to SR Coffee Roaster × The Fuji Matcha Collaboration POP UP!
【SR Coffee Roaster × The Fuji MatchaのコラボPOP UP ありがとうございました！】(English follows)2日間にわたるThe Fuji MatchaのPOP UPが無事終了しました💚大寒波の週末となりましたが、そんな寒さの中でも本当にびっくりするくらいたくさんのお客様にお越しいただき、感謝の気持ちでいっぱいです...足を運んでくださった皆さ...
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【The Fuji Matcha x SR Coffee Roaster】POP UP Event is back!
(English follows)お待たせいたしました！2月7日・8日の2日間限定で、The Fuji Matchaが帰ってきます！今回は、日本橋兜町の SR Coffee Roaster 様とのスペシャルコラボレーション。定番の抹茶・ほうじ茶ラテはもちろん、この2日間でしか味わえない「限定コラボスイーツ」も2種類ご用意しました！どんなスイーツが登場するかは当日までのお楽しみ...🤫✨さら...
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Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Frequently Asked Questions
Yes, we deliver our products worldwide. We ship our freshly selected matcha directly from Japan to our customers, primarily in Europe and Asia.
(Please note: Due to current customs regulations, we are temporarily unable to ship to the United States.)
Once your order is placed, we typically ship it from Japan within 2 to 3 business days. After shipping, delivery usually takes about 7 to 10 days, depending on your country or region. We will provide a tracking number so you can monitor your package.
We offer Free Worldwide Shipping when you buy 2 or more items ("Buy 2, Ships Free"). You can mix and match any of our products.
For single-item orders, the exact shipping cost will be calculated at checkout based on your delivery address.
Please note that you may be subject to import duties and taxes levied by your local customs office. These charges are the responsibility of the customer.
Unopened, our matcha stays fresh for about 6 months. At The Fuji Matcha, we carefully manage our inventory to ensure that we always ship the freshest batches, so you can enjoy our matcha in its best possible condition.
Both are premium, highest-quality matcha that we proudly select from Kyoto.
Organic Matcha is made exclusively from tea leaves that have passed strict Japanese organic standards. It is characterized by its bold and robust flavor.
Kyoto Flavor, on the other hand, is our signature product. It is a unique blend of tea leaves grown using traditional farming methods, carefully crafted to maximize its rich umami and deep, complex taste.