Why Matcha?
Soft outside, strong inside.
Tradition without restriction.
In the rush of everyday life,
we all look for a moment to reset.
For me, it was always a cup in my hands.
After 25 years in the way of tea,
I began to ask—
why should matcha belong only to tea rooms and ceremonies?
Why not make it part of modern life?
This is matcha without stiffness.
No formal tools required.
Just a shaker, a splash of milk or sparkling water,
and a quiet moment for yourself.
Rooted in tradition.
Made for modern women.
The Founder
I have traveled extensively around the world,
and everywhere I went, I saw matcha becoming a trend.
In cafés, in wellness spaces, across social media —
matcha was everywhere.
As a Japanese woman,
I felt proud to see our culture spreading globally.
And yet, I often found myself disappointed.
Too often, it did not taste like real matcha.
That contradiction stayed with me.
After dedicating over 25 years to chado,
the Japanese way of tea,
I knew I could not ignore it.
I founded this brand with one clear intention —
to share authentic Japanese matcha with the world.
Carefully selecting from nearly one hundred varieties,
I chose only Kyoto-grown matcha that meets my standards.
The Founder
Shion
Matcha Collection
Blog posts
Thank You for Coming to SR Coffee Roaster × The Fuji Matcha Collaboration POP UP!
【SR Coffee Roaster × The Fuji MatchaのコラボPOP UP ありがとうございました！】(English follows)2日間にわたるThe Fuji MatchaのPOP UPが無事終了しました💚大寒波の週末となりましたが、そんな寒さの中でも本当にびっくりするくらいたくさんのお客様にお越しいただき、感謝の気持ちでいっぱいです...足を運んでくださった皆さ...
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【The Fuji Matcha x SR Coffee Roaster】POP UP Event is back!
(English follows)お待たせいたしました！2月7日・8日の2日間限定で、The Fuji Matchaが帰ってきます！今回は、日本橋兜町の SR Coffee Roaster 様とのスペシャルコラボレーション。定番の抹茶・ほうじ茶ラテはもちろん、この2日間でしか味わえない「限定コラボスイーツ」も2種類ご用意しました！どんなスイーツが登場するかは当日までのお楽しみ...🤫✨さら...
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Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Frequently Asked Questions
Yes, we deliver our products worldwide. We ship our freshly selected matcha directly from Japan to our customers, primarily in Europe and Asia.
(Please note: Due to current customs regulations, we are temporarily unable to ship to the United States.)
Once your order is placed, we typically ship it from Japan within 2 to 3 business days. After shipping, delivery usually takes about 7 to 10 days, depending on your country or region. We will provide a tracking number so you can monitor your package.
We offer Free Worldwide Shipping when you buy 2 or more items ("Buy 2, Ships Free"). You can mix and match any of our products.
For single-item orders, the exact shipping cost will be calculated at checkout based on your delivery address.
Please note that you may be subject to import duties and taxes levied by your local customs office. These charges are the responsibility of the customer.
Unopened, our matcha stays fresh for about 6 months. At The Fuji Matcha, we carefully manage our inventory to ensure that we always ship the freshest batches, so you can enjoy our matcha in its best possible condition.
Both are premium, highest-quality matcha that we proudly select from Kyoto.
Organic Matcha is made exclusively from tea leaves that have passed strict Japanese organic standards. It is characterized by its bold and robust flavor.
Kyoto Flavor, on the other hand, is our signature product. It is a unique blend of tea leaves grown using traditional farming methods, carefully crafted to maximize its rich umami and deep, complex taste.