
Matcha, No Rules
Matcha shouldn’t feel hard. You don’t need a ceremony, a kimono, or a drawer full of tools to enjoy it—just good tea, hot water or milk, and your taste. Whisk if you like, shake if you prefer, or stir and go. What matters is the moment, not the ritual.
Beyond taste, matcha is kind to your body: steady, calm energy; rich antioxidants; focus without the crash. It’s a small daily choice that makes you feel a little clearer and a little better.
Too often, matcha lives only as a café latte. We want to bring it home—into your morning, your workspace, your walk, your wind-down. Ice it, warm it, sweeten it, or keep it pure. There’s no single “right” way, only your way.
That’s our mission at Fuji Matcha: to make real matcha easy, everyday, and yours. We source leaves we truly love and share simple ideas so anyone can start—no rules, no fuss. Take one minute, make one cup, and make matcha part of your life.
Matcha for Every Moment, Every Mood
Rooted in Tradition. Refined for Today.

Refined Heritage

Contemporary Ease
Featured collection
The Fuji Matcha
Blog posts

Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...
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Our Story – The Heart Behind The Fuji Matcha
🌸A Life Rooted in Traditional Japanese CultureMy name is Shion, a Japanese tea enthusiast and the founder of The Fuji Matcha.My journey into Japanese tradition spans more than 20 years of tea cerem...
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Fuji Matcha Worldwide Debut: Kyoto’s Finest, Reserved for Connoisseurs
We are delighted to announce that Fuji Matcha will soon be available to connoisseurs around the world. Subscribers on our mailing list will receive a private launch-day email with an exclusive disc...
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