news

Report on Our Asakusa Pop-Up!

Over the two days of September 27 (Sat.) and 28 (Sun.), 2025, we hosted a Fuji Matcha pop-up at a hotel in Asakusa. The neighborhood was alive with visitors from Japan and around the world, and we ...

Our Story – The Heart Behind The Fuji Matcha

🌸A Life Rooted in Traditional Japanese CultureMy name is Shion, a Japanese tea enthusiast and the founder of The Fuji Matcha.My journey into Japanese tradition spans more than 20 years of tea cerem...

Fuji Matcha Worldwide Debut: Kyoto’s Finest, Reserved for Connoisseurs

We are delighted to announce that Fuji Matcha will soon be available to connoisseurs around the world. Subscribers on our mailing list will receive a private launch-day email with an exclusive disc...

Advance Notice: Fuji Matcha Launches Mid-June

To our esteemed Fuji Matcha supporters, thank you for your continued enthusiasm.We are in the final stages of preparation and are delighted to confirm that sales will officially commence in mid-Jun...

The First Harvest: A Precious Season for Matcha Lovers

As spring deepens and the air turns fresh and green, Japan enters a very special time of year—the first tea harvest season. In early May, tender tea leaves are carefully picked to create the highes...

We’ve updated our website!

We've updated our website!