Fuji Matcha

My name is Fuji—yes, like Mt. Fuji, Japan’s tallest peak and a symbol of purity.

I’ve spent much of my life immersed in the art of tea, guided by a deep respect for the rituals and spirit behind matcha.

Today, matcha is trending around the world. But in this wave, too many brands are offering matcha stripped of its roots—treating it as just a color, a style, a fad. That’s not what it is to me.

I founded Fuji Matcha to offer something different: matcha that I have personally tasted, tested, and cherished—through the lens of someone who truly lives and breathes this culture. Each tin represents what I can wholeheartedly recommend on behalf of Japan—crafted with care, tradition, and pride.